Museums and millenials : engaging the coveted patron generation
by
 
Spainhour, Jaclyn, author.

Title
: 
Museums and millenials : engaging the coveted patron generation
 
AASLH : American Association for State and Local History book series
 
American Association for State and Local History book series.

Author
: 
Spainhour, Jaclyn, author.

ISBN
: 
9781538118580
 
9781538118573

Personal Author
: 
Spainhour, Jaclyn, author.

Physical Description
: 
xiii, 123 pages : illustrations, charts ; 23 cm.

Series
: 
AASLH : American Association for State and Local History book series
 
American Association for State and Local History book series.

Contents
: 
"Why Millennials?" -- A: "Affordability" -- U: "Uniqueness of programming" -- R: "Relevance" -- A: "Accessibility" -- Looking ahead: the museum of the future.

Abstract
: 
"In Museums and Millenials: Engaging the Coveted Patron Generation, author Jaclyn Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the successes (and failures) of other museum programs."-Back cover

Subject Term
: 
Museums -- Social aspects.
 
Generation Y.

Bibliographical References
: 
Includes bibliographical references and index.

Field 805
: 
npmlib 10902009 AM7 S63 ysh


LibraryShelf NumberItem BarcodeCopyMaterial TypeStatus
NPM LibraryAM7 S63 2019109020091B*二館西文書一區