Museum branding : redefining museums for the 21st century: selected papers from the ICOM MPR 2014 Conference = 博物館品牌建構
by
HsiehYi-Shiou.
Title
:
Museum branding : redefining museums for the 21st century: selected papers from the ICOM MPR 2014 Conference = 博物館品牌建構
博物館品牌建構.
Redefining museums for the 21st century : selected papers from the ICOM MPR 2014 Conference.
Author
:
HsiehYi-Shiou.
ISBN
:
9789869150613
Edition
:
1st ed.
Publication Information
:
Taipei : Chinese Association of Museums, 2015.
Physical Description
:
218 p. : ill., charts ; 23 cm.
General Note
:
"ICOM MPR 2014 Taiwan Conference, National Museum of Natural Science, Taichung."
Subtitle from cover.
Corporate Subject
:
Chinese Association of Museums -- Congresses.
International Committee of Marketing and Public Relations -- Congresses.
International Council of Museums (ICOM) -- Congresses.
Subject Term
:
Branding (Marketing) -- Taiwan, Republic of China -- Congresses.
Business names -- Taiwan, Republic of China -- Congresses.
Museum attendance -- Taiwan, Republic of China -- Congresses.
Museums. -- Public relations -- Taiwan, Republic of China -- Congresses.
Museums. -- Taiwan, Republic of China -- Management -- Congresses.
Added Author
:
HsiehYi-Shiou.
HsinJoy Chih-Ning.
LiuHsin-Yun.
Added Corporate Author
:
Chinese Association of Museums.
International Committee of Marketing and Public Relations.
International Council of Museums.
Other Variant Titles
:
Redefining museums for the 21st century : selected papers from the ICOM MPR 2014 Conference.
Parallel Ttile
:
博物館品牌建構.
Bibliographical References
:
Includes bibliographic references.
Field 805
:
npmlib 10500029 AM11 M986 ysh
npmlib 南院 AM11 M986 ysh stc 10620663 10621958 (c.2)
Library | Shelf Number | Item Barcode | Copy | Material Type | Status |
---|
NPM Library | AM11 M986 2015 | 10500029 | 1 | B | *二館西文書一區 |
NPMSB | AM11 M986 2015 | 10620663 | 1 | B | *南院西文圖書 |
NPMSB | AM11 M986 2015 | 10621958 | 2 | B | *南院西文圖書 |