Marketing strategy for the creative and cultural industries
by
Kolb, Bonita M., author.
Title
:
Marketing strategy for the creative and cultural industries
Mastering management in the creative and cultural industries.
Author
:
Kolb, Bonita M., author.
ISBN
:
9781138913622
9781138913639
Personal Author
:
Kolb, Bonita M., author.
Publication Information
:
Abingdon, Oxon ; New York, NY : Routledge, 2016.
Physical Description
:
ix, 246 pages ; 24 cm.
Series
:
Mastering management in the creative and cultural industries.
General Note
:
科技部補助人文及社會科學研究圖書設備計畫 (3753914)
Subject Term
:
Arts -- Marketing.
Performing arts -- Marketing.
Cultural industries -- Management.
Bibliographical References
:
Includes bibliographical references and index.
Field 805
:
npmlib 10701948 NX634 K65 ysh
Library | Shelf Number | Item Barcode | Copy | Material Type | Status |
---|
NPM Library | NX634 K65 2016 | 10701948 | 1 | B | *二館西文書一區 |