Culture and civilisation -- The innovation ecology -- Territory, technology and taste -- The culture-knowledge economy of traditional China -- Revolution, reform and culture in modern China -- Cultural fever, critical theory and cultural industries -- From made in China to created in China -- Innovation systems, creative economy and catch-up -- Cities and the creative field -- In search of China's new clusters -- Reality TV, post-collectivism and the long tail -- Joint ventures, franchising and licensing -- Re-branding the dragon : culture as resource -- The great new leap forward? -- App. : China's cultural and creative industries : table of regulatory powers and functions.