Arts entrepreneurship : creating a new venture in the arts
by
Andrews, Richard S., author.
Title
:
Arts entrepreneurship : creating a new venture in the arts
Author
:
Andrews, Richard S., author.
ISBN
:
9781138889767
9781138889743
9781315712635
Personal Author
:
Andrews, Richard S., author.
Physical Description
:
xiv, 282 pages ; 24 cm
General Note
:
"A Focal Press Book" -- taken from front cover.
Contents
:
What is arts entrepreneurship? -- Planning and assessment -- Marketing -- Fundraising -- Legal issues -- Money management and entrepreneurial finance -- Cultural policy and the arts entrepreneur -- Organizational design, career development, and future trends.
Abstract
:
"Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader's artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, Arts Entrepreneurship is a valuable resource for students of Arts Entrepreneurship programs, courses and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture"-- Provided by publisher.
Subject Term
:
Arts -- Management.
Arts -- Economic aspects.
Bibliographical References
:
Includes bibliographical references and index.
Field 805
:
npmlib 10900190 NX760 A53 ysh
Library | Shelf Number | Item Barcode | Copy | Material Type | Status |
---|
NPM Library | NX760 A53 2020 | 10900190 | 1 | B | *二館西文書一區 |