Soft power and the worldwide promotion of Chinese language learning : the Confucius Institute project
by
 
Gil, Jeffrey, author.

Title
Soft power and the worldwide promotion of Chinese language learning : the Confucius Institute project
 
Multilingual matters ;
 
Multilingual matters (Series) ;

Author
Gil, Jeffrey, author.

ISBN
9781783098057

Personal Author
Gil, Jeffrey, author.

Physical Description
xiv, 130 pages ; 24 cm.

Series
Multilingual matters ; 167
 
Multilingual matters (Series) ; 167.

Contents
Introduction: language, culture and China's rise in a globalising world -- Chinese culture goes global: soft power and the promotion of Chinese language learning -- Mapping the Confucius Institute Project: high extensity, intensity and velocity -- Evaluating the Confucius Institute Project: impact at the state-to-state level -- Evaluating the Confucius Institute Project: impact at the society-to-society level -- Conclusions and implications

Abstract
'The Confucius Institute Project' - consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition - represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.

Corporate Subject
Kongzi xue yuan.

Subject Term
Chinese language -- Study and teaching -- Foreign speakers.
 
Language and culture -- China.
 
Chinese language -- History.
 
Chinese language -- Globalization.

Geographic Term
China -- Social life and customs.

Bibliographical References
Includes bibliographical references (pages 106-123) and index.

Field 805
npmlib 10703404 PL1065 G45 ysh


LibraryShelf NumberItem BarcodeCopyMaterial TypeStatus
NPM LibraryPL1065 G45 2017107034041B*二館西文書一區