Museums marketing : competing in the global marketplace
by
Hede, Anne-Marie.
Title
:
Museums marketing : competing in the global marketplace
Author
:
Hede, Anne-Marie.
ISBN
:
9780750680653
Publication Information
:
Amsterdam : Elsevier, c2007.
Physical Description
:
xxvi, 270 p. : ill., tables ; 24 cm.
Subject Term
:
Globalization.
Museums. -- Management.
Museums. -- Marketing.
Museums. -- Marketing -- Case studies.
Museums. -- Public relations.
Added Author
:
Hede, Anne-Marie.
Rentschler, Ruth, 1953- .
Bibliographical References
:
Includes bibliographic references.
Includes index.
Field 805
:
npmlib 980458 AM121 M878 ysh
npmlib 南院 AM121 M878 stc 10622191
| Library | Shelf Number | Item Barcode | Copy | Material Type | Status |
|---|
| NPMSB | AM121 M878 2007 | 10622191 | 1 | B | *南院西文圖書 |
| NPM Library | AM121 M878 2007 | 980458 | 1 | B | *二館西文書一區 |