Museum branding : redefining museums for the 21st century: selected papers from the ICOM MPR 2014 Conference = 博物館品牌建構
by
 
HsiehYi-Shiou.

Title
Museum branding : redefining museums for the 21st century: selected papers from the ICOM MPR 2014 Conference = 博物館品牌建構
 
博物館品牌建構.
 
Redefining museums for the 21st century : selected papers from the ICOM MPR 2014 Conference.

Author
HsiehYi-Shiou.

ISBN
9789869150613

Edition
1st ed.

Publication Information
Taipei : Chinese Association of Museums, 2015.

Physical Description
218 p. : ill., charts ; 23 cm.

General Note
"ICOM MPR 2014 Taiwan Conference, National Museum of Natural Science, Taichung."
 
Subtitle from cover.

Corporate Subject
Chinese Association of Museums -- Congresses.
 
International Committee of Marketing and Public Relations -- Congresses.
 
International Council of Museums (ICOM) -- Congresses.

Subject Term
Branding (Marketing) -- Taiwan, Republic of China -- Congresses.
 
Business names -- Taiwan, Republic of China -- Congresses.
 
Museum attendance -- Taiwan, Republic of China -- Congresses.
 
Museums. -- Public relations -- Taiwan, Republic of China -- Congresses.
 
Museums. -- Taiwan, Republic of China -- Management -- Congresses.

Added Author
HsiehYi-Shiou.
 
HsinJoy Chih-Ning.
 
LiuHsin-Yun.

Added Corporate Author
Chinese Association of Museums.
 
International Committee of Marketing and Public Relations.
 
International Council of Museums.

Other Variant Titles
Redefining museums for the 21st century : selected papers from the ICOM MPR 2014 Conference.

Parallel Ttile
博物館品牌建構.

Bibliographical References
Includes bibliographic references.

Field 805
npmlib 10500029 AM11 M986 ysh
 
npmlib 南院 AM11 M986 ysh stc 10620663 10621958 (c.2)


LibraryShelf NumberItem BarcodeCopyMaterial TypeStatus
NPM LibraryAM11 M986 2015105000291B*二館西文書一區
NPMSBAM11 M986 2015106206631B*南院西文圖書
NPMSBAM11 M986 2015106219582B*南院西文圖書