Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
by
Kotler, Neil G., 1941- .
Title
:
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Author
:
Kotler, Neil G., 1941- .
ISBN
:
9780787996918
Personal Author
:
Kotler, Neil G., 1941- .
Edition
:
2nd ed.
Publication Information
:
San Francisco, Calif. : Jossey-Bass, c2008.
Physical Description
:
xxx, 511 p. : ill., tables ; 25 cm.
Subject Term
:
Museum attendance.
Museum finance.
Museums. -- Marketing.
Museums. -- Planning.
Added Author
:
Kotler, Philip.
Kotler, Wendy I., 1947- .
Bibliographical References
:
Bibliography: p. 471-482.
Includes index.
Field 805
:
npmlib 988483 AM5 K68 ysh
npmlib 南院 10621844 AM5 K68 stc
| Library | Shelf Number | Item Barcode | Copy | Material Type | Status |
|---|
| NPMSB | AM5 K68 2008 | 10621844 | 1 | B | *南院西文圖書 |
| NPM Library | AM5 K68 2008 | 988483 | 1 | B | *二館西文書一區 |