Advertising and consumer culture.
Title
:
Advertising and consumer culture.
Mass communication & society.
ISBN
:
9780805897364
Publication Information
:
Mahwah, NJ : Lawrence Erlbaum Associates, c2000.
Physical Description
:
p. [347]-456 : ill., tables ; 23 cm.
General Note
:
A special issue of: Mass communication & society ; v. 3, no. 4 (Fall 2000).
Contents
:
Guest editors' note : Advertising and consumer culture / Matthew P. McAllister and Sharon R. Mazzarella -- Consumer protection in historical perspective : the five-year battle over Federal regulation of advertising, 1933 to 1938 / Inger L. Stole -- Consumer culture and television home shopping programming : an examination of the sales discourse / Judi Puritz Cook -- The rise of consumer culture in a Chinese society : a reading of banking television commercials in Hong Kong during the 1970s / Wendy Siuyi Wong -- Encoding advertisements : ideology and meaning in advertising production / Matthew Soar -- Scholarly milestones essay : Memoirs of a commodity fetishist / Stuart Ewen.
Subject Term
:
Consumer behavior.
Advertising.
Added Uniform Title
:
Mass communication & society.
Bibliographical References
:
Includes bibliographical references.
Field 805
:
npmlib 980791 HF5821 A3 ysh
| Library | Shelf Number | Item Barcode | Copy | Material Type | Status |
|---|
| NPM Library | HF5821 A3 2000 | 980791 | 1 | B | *二館西文書一區 |