Marketing and public relations for museums, galleries, cultural and heritage attractions
by
French, Ylva.
Title
:
Marketing and public relations for museums, galleries, cultural and heritage attractions
Author
:
French, Ylva.
ISBN
:
9780415610452
9780415610469
Personal Author
:
French, Ylva.
Publication Information
:
Abingdon, Oxon [U.K.] ; New York : Routledge, c2011.
Physical Description
:
xviii, 365 p. : ill. ; 25 cm.
Subject Term
:
Arts -- Marketing.
Arts -- Public relations.
Cultural property -- Marketing.
Cultural property -- Public relations.
Museums. -- Marketing.
Museums. -- Public relations.
Added Author
:
Runyard, Sue.
Bibliographical References
:
Includes bibliography references and index.
Field 805
:
npmlib 10206121 AM121 F74 ysh
npmlib 南院 10621845 AM121 F74 stc
| Library | Shelf Number | Item Barcode | Copy | Material Type | Status |
|---|
| NPM Library | AM121 F74 2011 | 10206121 | 1 | B | *二館西文書一區 |
| NPMSB | AM121 F74 2011 | 10621845 | 1 | B | *南院西文圖書 |