Marketing strategy for the creative and cultural industries
by
 
Kolb, Bonita M., author.

Title
Marketing strategy for the creative and cultural industries
 
Mastering management in the creative and cultural industries.

Author
Kolb, Bonita M., author.

ISBN
9781138913622
 
9781138913639

Personal Author
Kolb, Bonita M., author.

Publication Information
Abingdon, Oxon ; New York, NY : Routledge, 2016.

Physical Description
ix, 246 pages ; 24 cm.

Series
Mastering management in the creative and cultural industries.

General Note
科技部補助人文及社會科學研究圖書設備計畫 (3753914)

Subject Term
Arts -- Marketing.
 
Performing arts -- Marketing.
 
Cultural industries -- Management.

Bibliographical References
Includes bibliographical references and index.

Field 805
npmlib 10701948 NX634 K65 ysh


LibraryShelf NumberItem BarcodeCopyMaterial TypeStatus
NPM LibraryNX634 K65 2016107019481B*二館西文書一區