Museum branding : how to create and maintain image, loyalty, and support
by
Wallace, Margot A., 1941- author.
Title
:
Museum branding : how to create and maintain image, loyalty, and support
Author
:
Wallace, Margot A., 1941- author.
ISBN
:
9781442263444
9781442263451
Personal Author
:
Wallace, Margot A., 1941- author.
Edition
:
Second edition.
Physical Description
:
x, 329 pages : illustrations ; 24 cm
Contents
:
Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases.
Subject Term
:
Museums. -- United States -- Management.
Museums. -- Public relations -- United States.
Business names -- United States.
Branding (Marketing) -- United States.
Museum attendance -- United States.
Field 805
:
npmlib 南院 AM11 W35 stc 10622190
| Library | Shelf Number | Item Barcode | Copy | Material Type | Status |
|---|
| NPMSB | AM11 W35 2016 | 10622190 | 1 | B | *南院西文圖書 |