"At the crossroad between literary and media studies, Mediating Travel Writing, Mediated China offers an insightful analysis of what it means, today, to travel to and in China, as well as of the various forms that writing about these travels can take, either in print or on the Web. By drawing upon a wide archive of texts in English, French, Italian and Chinese, the great merit of this book is to renovate the discussion on the poetics of travel writing by recasting it into a broader and theoretically informed transmedial and intercultural perspective. On the one hand, printed travelogues and travel blogs - regarded as two differently mediated forms of the same genre - are compared as both texts and cultural artifacts. On the other hand, the focus on both Western- and Chinese-authored texts overcomes the risks of ethnocentrism - proper to many studies in the field - eventually questioning the notions of "West" and "China", as well as the idea of the Web as a uniformly diffused and used medium"-- Provided by publisher.