Rebranding : a guide for historic houses, museums, sites, and organizations
Title:
Rebranding : a guide for historic houses, museums, sites, and organizations
Guide for historic houses, museums, sites, and organizations
American Association for State and Local History
American Association for State and Local History book series.
Author:
Eliasof, Jane Mitchell, 1961- author.
ISBN:
9781538148891
9781538148907
Personal Author:
Physical Description:
xiii, 169 pages : illustrations ; 23 cm.
Series:
American Association for State and Local History
American Association for State and Local History book series.
Contents:
Meet the thirteen history organizations -- Why they rebranded -- Testing the water -- Making it legal -- The design process -- Implementing the launch -- How much may it cost? -- The naysayers -- Success -- Appendix: Short summaries of the history organizations.
Abstract:
"If you're part of the leadership team of a small historic house museum or historical society, you might consider rebranding -- either renaming your organization or developing a new look - to make your organization more appealing to a younger, more diverse audience. Here's a guide to doing that"-- Provided by publisher.
Portion Title:
Bibliographical References:
Includes bibliographical references and index.
Field 805:
npmlib 11201503 AM124 E45 os2 yh