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Museum branding : how to create and maintain image, loyalty, and support

Title :

Museum branding : how to create and maintain image, loyalty, and support

Wallace, Margot A., 1941- author.

Subject :

Museums. -- United States -- Management. Museums. -- Public relations -- United States. Business names -- United States. Branding (Marketing) -- United States. Museum attendance -- United States.

Format :

Books

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Museum administration 2.0