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故宮圖書館

新進館藏清單

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Museum branding : redefining museums for the 21st century: selected papers from the ICOM MPR 2014 Conference = 博物館品牌建構

Title :

Museum branding : redefining museums for the 21st century: selected papers from the ICOM MPR 2014 Conference = 博物館品牌建構

HsiehYi-Shiou.

Publisher :

Chinese Association of Museums,

Publication Year :

Taipei : Chinese Association of Museums, 2015.

Subject :

Branding (Marketing) -- Taiwan, Republic of China -- Congresses. Business names -- Taiwan, Republic of China -- Congresses. Museum attendance -- Taiwan, Republic of China -- Congresses. Museums. -- Public relations -- Taiwan, Republic of China -- Congresses. Museums. -- Taiwan, Republic of China -- Management -- Congresses.

Format :

Books

Available: Holds: Copies:

Museum communication and social media : the connected museum

Title :

Museum communication and social media : the connected museum

DrotnerKirsten.

Publisher :

Routledge,

Publication Year :

New York ; London : Routledge, 2013.

Subject :

Communication in museums. Museums. -- Public relations. Museums. -- Social aspects. Social media.

Format :

Books

Available: Holds: Copies:

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