Marketing strategy for the creative and cultural industries
Title:
Marketing strategy for the creative and cultural industries
Mastering management in the creative and cultural industries.
Author:
Kolb, Bonita M., author.
ISBN:
9781138913622
9781138913639
Personal Author:
Publication Information:
Abingdon, Oxon ; New York, NY : Routledge, 2016.
Physical Description:
ix, 246 pages ; 24 cm.
Series:
Mastering management in the creative and cultural industries.
General Note:
| 科技部補助人文及社會科學研究圖書設備計畫 (3753914) |
Bibliographical References:
Includes bibliographical references and index.
Field 805:
npmlib 10701948 NX634 K65 ysh