Marketing on a shoestring budget : a guide for small museums and historic sites
Title:
Marketing on a shoestring budget : a guide for small museums and historic sites
American Association for State and local history book series
American Association for State and Local History book series.
Author:
Pitel, Deborah, author.
ISBN:
9781442263505
9781442263512
Personal Author:
Physical Description:
xvii, 165 pages ; 23 cm.
Series:
American Association for State and local history book series
American Association for State and Local History book series.
Contents:
Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks.
Bibliographical References:
Includes bibliographical references and index.
Field 805:
npmlib 10703418 AM11 P55 ysh