Marketing for cultural organizations : new strategies for attracting and engaging audiences
Title:
Marketing for cultural organizations : new strategies for attracting and engaging audiences
Marketing cultural organisations
Author:
Kolb, Bonita M.
ISBN:
9780415626958
9780415626972
Personal Author:
Uniform Title:
Marketing cultural organisations
Edition:
Third edition.
Physical Description:
ix, 190 pages ; 24 cm
General Note:
| Revision of the author's Marketing cultural organisations. |
Contents:
Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message.
Bibliographical References:
Includes bibliographical references and index.
Field 805:
npmlib 南院 PN1590 M27 K65 stc 10622193