Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Title:
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Author:
Kotler, Neil G., 1941- .
ISBN:
9780787996918
Personal Author:
Edition:
2nd ed.
Publication Information:
San Francisco, Calif. : Jossey-Bass, c2008.
Physical Description:
xxx, 511 p. : ill., tables ; 25 cm.
Bibliographical References:
Bibliography: p. 471-482.
Includes index.
Field 805:
npmlib 988483 AM5 K68 ysh
npmlib 南院 10621844 AM5 K68 stc