Museums and millenials : engaging the coveted patron generation
Title:
Museums and millenials : engaging the coveted patron generation
AASLH : American Association for State and Local History book series
American Association for State and Local History book series.
Author:
Spainhour, Jaclyn, author.
ISBN:
9781538118580
9781538118573
Personal Author:
Physical Description:
xiii, 123 pages : illustrations, charts ; 23 cm.
Series:
AASLH : American Association for State and Local History book series
American Association for State and Local History book series.
Contents:
"Why Millennials?" -- A: "Affordability" -- U: "Uniqueness of programming" -- R: "Relevance" -- A: "Accessibility" -- Looking ahead: the museum of the future.
Abstract:
"In Museums and Millenials: Engaging the Coveted Patron Generation, author Jaclyn Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the successes (and failures) of other museum programs."-Back cover
Bibliographical References:
Includes bibliographical references and index.
Field 805:
npmlib 10902009 AM7 S63 ysh