Museum branding : how to create and maintain image, loyalty, and support
Title:
Museum branding : how to create and maintain image, loyalty, and support
Author:
Wallace, Margot A., 1941- author.
ISBN:
9781442263444
9781442263451
Personal Author:
Edition:
Second edition.
Physical Description:
x, 329 pages : illustrations ; 24 cm
Contents:
Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases.
Field 805:
npmlib 南院 AM11 W35 stc 10622190