Change by design : how design thinking transforms organizations and inspires innovation
Title:
Change by design : how design thinking transforms organizations and inspires innovation
Author:
Brown, Tim, 1954-
ISBN:
9780061766084
Personal Author:
Edition:
1st ed.
Publication Information:
New York : Harper Business, 2009.
Physical Description:
viii, 264 p. : ill. ; 24 cm.
General Note:
| Illustrations on end papers. |
Contents:
Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.
Added Author:
Bibliographical References:
Includes bibliographical references and index.
Field 805:
npmlib 南院 10322989 HD58.8 B772 st