Introduction: Unlocking relevance -- 1. What is relevance? -- A walk on the beach -- Meaning, effort, bacon -- Something old, something new -- Two delusions about relevance -- A note on irrelevance -- 2. Outside in. -- People who don't normally show up -- Start at the front door -- Some doors are invisible -- Dumbing it down -- Whose room is this? -- The people in the room -- Go outside -- Inside-outsiders -- Otherizing outsiders -- Outsider guides -- Outside institutions -- Making room -- 3. Relevance and community. How do you define community? -- Finding your people -- Wants and needs -- Needs and assets -- Community-first program design -- Relevance for one -- Relevance for everyone -- Build a door or change the room? -- Building a bigger room -- 4. Relevance and mission. Steady in the storm -- A hunt for relevance -- Relevance is a moving target for institutions -- Relevance is a moving target for content -- You can make boring things relevant -- The ugliest painting on the block -- Proactive relevance -- Content versus form -- Old plays, new forms, new audiences -- Co-creating relevance -- Getting past the pretty fish -- One core, many doors -- 5. The heart of relevance. Part ex-con, part farmer, part queen -- Measuring relevance -- Transformative relevance -- Empathetic evangelists -- A great treasure.