Marketing and public relations for museums, galleries, cultural and heritage attractions
 
French, Ylva.

題名
Marketing and public relations for museums, galleries, cultural and heritage attractions

作者
French, Ylva.

ISBN(國際標準書號)
9780415610452
 
9780415610469

主要作者
French, Ylva.

出版資訊
Abingdon, Oxon [U.K.] ; New York : Routledge, c2011.

稽核項
xviii, 365 p. : ill. ; 25 cm.

主題詞彙
Arts -- Marketing.
 
Arts -- Public relations.
 
Cultural property -- Marketing.
 
Cultural property -- Public relations.
 
Museums. -- Marketing.
 
Museums. -- Public relations.

合著或輔助作者
Runyard, Sue.

書目索引附錄等註
Includes bibliography references and index.

登入號(微縮資料號)
npmlib 10206121 AM121 F74 ysh
 
npmlib 南院 10621845 AM121 F74 stc


圖書館書架號館藏條碼複本資料類型狀態
故宮圖書館AM121 F74 2011102061211*圖書*二館西文書一區
故宮南院圖書館AM121 F74 2011106218451*圖書*南院西文圖書