Museum branding : redefining museums for the 21st century: selected papers from the ICOM MPR 2014 Conference = 博物館品牌建構
由
HsiehYi-Shiou.
題名
:
Museum branding : redefining museums for the 21st century: selected papers from the ICOM MPR 2014 Conference = 博物館品牌建構
博物館品牌建構.
Redefining museums for the 21st century : selected papers from the ICOM MPR 2014 Conference.
作者
:
HsiehYi-Shiou.
ISBN(國際標準書號)
:
9789869150613
版本
:
1st ed.
出版資訊
:
Taipei : Chinese Association of Museums, 2015.
稽核項
:
218 p. : ill., charts ; 23 cm.
一般附註
:
"ICOM MPR 2014 Taiwan Conference, National Museum of Natural Science, Taichung."
Subtitle from cover.
團體名稱標題
:
Chinese Association of Museums -- Congresses.
International Committee of Marketing and Public Relations -- Congresses.
International Council of Museums (ICOM) -- Congresses.
主題詞彙
:
Branding (Marketing) -- Taiwan, Republic of China -- Congresses.
Business names -- Taiwan, Republic of China -- Congresses.
Museum attendance -- Taiwan, Republic of China -- Congresses.
Museums. -- Public relations -- Taiwan, Republic of China -- Congresses.
Museums. -- Taiwan, Republic of China -- Management -- Congresses.
合著或輔助作者
:
HsiehYi-Shiou.
HsinJoy Chih-Ning.
LiuHsin-Yun.
團體輔助作者
:
Chinese Association of Museums.
International Committee of Marketing and Public Relations.
International Council of Museums.
其他題名
:
Redefining museums for the 21st century : selected papers from the ICOM MPR 2014 Conference.
並列題名
:
博物館品牌建構.
書目索引附錄等註
:
Includes bibliographic references.
登入號(微縮資料號)
:
npmlib 10500029 AM11 M986 ysh
npmlib 南院 AM11 M986 ysh stc 10620663 10621958 (c.2)
圖書館 | 書架號 | 館藏條碼 | 複本 | 資料類型 | 狀態 |
---|
故宮圖書館 | AM11 M986 2015 | 10500029 | 1 | *圖書 | *二館西文書一區 |
故宮南院圖書館 | AM11 M986 2015 | 10620663 | 1 | *圖書 | *南院西文圖書 |
故宮南院圖書館 | AM11 M986 2015 | 10621958 | 2 | *圖書 | *南院西文圖書 |