Marketing for cultural organizations : new strategies for attracting and engaging audiences
由
 
Kolb, Bonita M.

題名
: 
Marketing for cultural organizations : new strategies for attracting and engaging audiences
 
Marketing cultural organisations

作者
: 
Kolb, Bonita M.

ISBN（國際標準書號）
: 
9780415626958
 
9780415626972

主要作者
: 
Kolb, Bonita M.

統一題名
: 
Marketing cultural organisations

版本
: 
Third edition.

稽核項
: 
ix, 190 pages ; 24 cm

一般附註
: 
Revision of the author's Marketing cultural organisations.

內容
: 
Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message.

主題詞彙
: 
Performing arts -- Marketing.
 
Museums. -- Marketing.

書目索引附錄等註
: 
Includes bibliographical references and index.

登入號(微縮資料號)
: 
npmlib 南院 PN1590 M27 K65 stc 10622193


圖書館書架號館藏條碼複本資料類型狀態
故宮南院圖書館PN1590 M27 K65 2013106221931*圖書*南院西文圖書