Museums and millenials : engaging the coveted patron generation
由
 
Spainhour, Jaclyn, author.

題名
: 
Museums and millenials : engaging the coveted patron generation
 
AASLH : American Association for State and Local History book series
 
American Association for State and Local History book series.

作者
: 
Spainhour, Jaclyn, author.

ISBN（國際標準書號）
: 
9781538118580
 
9781538118573

主要作者
: 
Spainhour, Jaclyn, author.

稽核項
: 
xiii, 123 pages : illustrations, charts ; 23 cm.

叢書
: 
AASLH : American Association for State and Local History book series
 
American Association for State and Local History book series.

內容
: 
"Why Millennials?" -- A: "Affordability" -- U: "Uniqueness of programming" -- R: "Relevance" -- A: "Accessibility" -- Looking ahead: the museum of the future.

摘要
: 
"In Museums and Millenials: Engaging the Coveted Patron Generation, author Jaclyn Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the successes (and failures) of other museum programs."-Back cover

主題詞彙
: 
Museums -- Social aspects.
 
Generation Y.

書目索引附錄等註
: 
Includes bibliographical references and index.

登入號(微縮資料號)
: 
npmlib 10902009 AM7 S63 ysh


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故宮圖書館AM7 S63 2019109020091*圖書*二館西文書一區