Museum branding : redefining museums for the 21st century: selected papers from the ICOM MPR 2014 Conference = 博物館品牌建構
由
 
HsiehYi-Shiou.

題名
: 
Museum branding : redefining museums for the 21st century: selected papers from the ICOM MPR 2014 Conference = 博物館品牌建構
 
博物館品牌建構.
 
Redefining museums for the 21st century : selected papers from the ICOM MPR 2014 Conference.

作者
: 
HsiehYi-Shiou.

ISBN（國際標準書號）
: 
9789869150613

版本
: 
1st ed.

出版資訊
: 
Taipei : Chinese Association of Museums, 2015.

稽核項
: 
218 p. : ill., charts ; 23 cm.

一般附註
: 
"ICOM MPR 2014 Taiwan Conference, National Museum of Natural Science, Taichung."
 
Subtitle from cover.

團體名稱標題
: 
Chinese Association of Museums -- Congresses.
 
International Committee of Marketing and Public Relations -- Congresses.
 
International Council of Museums (ICOM) -- Congresses.

主題詞彙
: 
Branding (Marketing) -- Taiwan, Republic of China -- Congresses.
 
Business names -- Taiwan, Republic of China -- Congresses.
 
Museum attendance -- Taiwan, Republic of China -- Congresses.
 
Museums. -- Public relations -- Taiwan, Republic of China -- Congresses.
 
Museums. -- Taiwan, Republic of China -- Management -- Congresses.

合著或輔助作者
: 
HsiehYi-Shiou.
 
HsinJoy Chih-Ning.
 
LiuHsin-Yun.

團體輔助作者
: 
Chinese Association of Museums.
 
International Committee of Marketing and Public Relations.
 
International Council of Museums.

其他題名
: 
Redefining museums for the 21st century : selected papers from the ICOM MPR 2014 Conference.

並列題名
: 
博物館品牌建構.

書目索引附錄等註
: 
Includes bibliographic references.

登入號(微縮資料號)
: 
npmlib 10500029 AM11 M986 ysh
 
npmlib 南院 AM11 M986 ysh stc 10620663 10621958 (c.2)


圖書館書架號館藏條碼複本資料類型狀態
故宮圖書館AM11 M986 2015105000291*圖書*二館西文書一區
故宮南院圖書館AM11 M986 2015106206631*圖書*南院西文圖書
故宮南院圖書館AM11 M986 2015106219582*圖書*南院西文圖書