"... A wonderful resource for professionals at any museum or cultural site, large or small, who are looking forward to celebrating an anniversary or noteworthy event in the life of their organization. Kimberly A. Kenney's interviews with multiple museum professionals in the United States and abroad are golden in learning of effective celebrations and commemorations, including challenges, pitfalls, opportunities, and successes. This is not only a 'go-to' publication for guidance on anniversary celebrations and commemorations, but it is also helpful for tips on developing effective programs, events, and fundraising and marketing campaigns for a thriving and engaging museum or cultural site. ..."--Back cover