Marketing for cultural organizations : new strategies for attracting and engaging audiences
題名:
Marketing for cultural organizations : new strategies for attracting and engaging audiences
Marketing cultural organisations
作者:
Kolb, Bonita M.
ISBN（國際標準書號）:
9780415626958
9780415626972
主要作者:
統一題名:
Marketing cultural organisations
版本:
Third edition.
稽核項:
ix, 190 pages ; 24 cm
一般附註:
| Revision of the author's Marketing cultural organisations. |
內容:
Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message.
書目索引附錄等註:
Includes bibliographical references and index.
登入號(微縮資料號):
npmlib 南院 PN1590 M27 K65 stc 10622193