Architect Search Process -- Architectural Considerations -- Architectural Design Phases -- Architectural Functional Adjacencies -- Architectural Planning -- Architectural Room Book -- Architectural Standards and Green Resources -- Attendance Potential Estimates -- Audience Research and Evaluation Methodologies -- Audience: Non-users -- Audience: Program Participants -- Audience: Visitors: Categories (Visitors by Category) -- Audience: Visitors: Segments (Key Visitor Segments) -- Best Practices Research -- Bibliography for Museums -- Branding: Naming Process -- Building: Design Criteria and Operational Characteristics -- Building: Sample Program -- Capital and Long-term Assets -- Capital Project: Budgets -- Capital Project: First Steps -- Capital Project: Planning Principles -- CEO Profile and Budget -- Collections: Categories and Uses -- Collections: Environmental Specifications -- Collections: Policies -- Community Needs Assessments: Process -- Community Needs and Museums: Rationale -- Concept and Strategic Master Plans -- Conceptual Framework -- Content Development -- Education: K-12 Strategy -- Education: Learning Theory -- Education: Social Learning Concepts -- Education: Strategies -- Exhibit Evaluation Filters -- Facility and Security - Governance -- Guiding Principles: Core Values -- Guiding Principles: Credos and Beliefs -- Human Resources -- Impact and Performance: Definitions -- Impacts & Benefits: Category Summary -- Impacts & Benefits: Descriptions -- Implementation Phases, Schedules and Milestones -- Institutional Evaluation Concepts -- Insurance Menu -- Key Performance Indicators (KPIs) -- Market Demographic and Population Analysis -- Marketing -- Membership -- Multi-Mode Operations -- Multiple Mission Museums -- Museum Categories (Types) -- Museum Definitions -- Museum Engagements: Definitions -- Museum Field Counts -- Museum Planning: Conceptual Diagrams -- Museum Planning: Frameworks -- Museum Planning: Process and Scope -- Servant of Four Masters Models -- Theory of Action: Definitions - Theory of Action: Rationale -- Operating Budgets -- Operating Data Standards -- Peer Performance Assessments -- Policy Choices -- Programming: Categories -- Programming: Changing -- Programming: Delta Approaches -- Programming: Feature Theater -- Programming: Menu of Options -- Public Spaces: Categories -- Public Spaces: Entry and Galleries -- Public Spaces: Program Center -- Public Spaces: Retail and Functions -- Public Spaces: Theater Options -- Purposes and Impacts: Definitions -- Purposes: Samples and Options -- Revenues: Categories -- Revenues: Earned Business Lines -- Revenues: Overview -- Site Selection -- Space Use Analysis -- Stakeholders: Definitions -- Stakeholders: Categories -- Support Facilities -- Support Systems -- Support Technology and Networks -- Supporters: Collectors -- Supporters: Public and Private Funders -- Supporters: Partners -- Advice on Partnerships from the Institute of Museum Library Services -- Supporters: Volunteers -- Ticket Prices: Calculating Average Ticket Price -- Value Exchanges: Definitions -- Venue Capture Rates -- Visitor Experience: Concepts -- Visitor Experience: Factors -- Visitor Services: Capacity Calculations -- Visitor Services: Seasonality and Utilization.