Museums and millenials : engaging the coveted patron generation
題名:
Museums and millenials : engaging the coveted patron generation
AASLH : American Association for State and Local History book series
American Association for State and Local History book series.
作者:
Spainhour, Jaclyn, author.
ISBN（國際標準書號）:
9781538118580
9781538118573
稽核項:
xiii, 123 pages : illustrations, charts ; 23 cm.
叢書:
AASLH : American Association for State and Local History book series
American Association for State and Local History book series.
內容:
"Why Millennials?" -- A: "Affordability" -- U: "Uniqueness of programming" -- R: "Relevance" -- A: "Accessibility" -- Looking ahead: the museum of the future.
摘要:
"In Museums and Millenials: Engaging the Coveted Patron Generation, author Jaclyn Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the successes (and failures) of other museum programs."-Back cover
書目索引附錄等註:
Includes bibliographical references and index.
登入號(微縮資料號):
npmlib 10902009 AM7 S63 ysh