Soft power and the worldwide promotion of Chinese language learning : the Confucius Institute project
題名:
Soft power and the worldwide promotion of Chinese language learning : the Confucius Institute project
Multilingual matters ;
Multilingual matters (Series) ;
作者:
Gil, Jeffrey, author.
ISBN（國際標準書號）:
9781783098057
主要作者:
稽核項:
xiv, 130 pages ; 24 cm.
叢書:
Multilingual matters ; 167
Multilingual matters (Series) ; 167.
內容:
Introduction: language, culture and China's rise in a globalising world -- Chinese culture goes global: soft power and the promotion of Chinese language learning -- Mapping the Confucius Institute Project: high extensity, intensity and velocity -- Evaluating the Confucius Institute Project: impact at the state-to-state level -- Evaluating the Confucius Institute Project: impact at the society-to-society level -- Conclusions and implications
摘要:
'The Confucius Institute Project' - consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition - represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.
團體名稱標題:
書目索引附錄等註:
Includes bibliographical references (pages 106-123) and index.
登入號(微縮資料號):
npmlib 10703404 PL1065 G45 ysh