"Milk Craze uses the production and consumption of indigenous water buffalo milk and Western-style cow milk in South China and discusses how the industrialization of milk has affected the production of scientific medical knowledge, bodily management, and parenthood in modern Chinese societies. The story of milk in China illuminates how the functions of milk can go beyond bodily benefits, creating hopes for people and the State as a means of handling modern social and political problems. Although the primary message of milk promotion may be to improve health, the process of nutrition knowledge development by the medical institutions and pharmaceutical companies, and teaching people to consume dairy products inevitably involves shaping certain kinds of subjects and citizens, and shoring up the identity and social boundaries of Chinese people by redefining the concept of health in the risk society. Consuming milk products in China too often obscures structural, political, and social stresses and constraints, while naturalizing the dubious redefinition of health as individual, especially the mothers' responsibility and imperative. This study provides a starting point from which to rethink food choice, body management, and eating/feeding rights as social duty, moral measure, and a form of power worthy of our critical thinking"-- Provided by publisher.