Advertising and consumer culture.
題名:
Advertising and consumer culture.
Mass communication & society.
ISBN（國際標準書號）:
9780805897364
出版資訊:
Mahwah, NJ : Lawrence Erlbaum Associates, c2000.
稽核項:
p. [347]-456 : ill., tables ; 23 cm.
一般附註:
| A special issue of: Mass communication & society ; v. 3, no. 4 (Fall 2000). |
內容:
Guest editors' note : Advertising and consumer culture / Matthew P. McAllister and Sharon R. Mazzarella -- Consumer protection in historical perspective : the five-year battle over Federal regulation of advertising, 1933 to 1938 / Inger L. Stole -- Consumer culture and television home shopping programming : an examination of the sales discourse / Judi Puritz Cook -- The rise of consumer culture in a Chinese society : a reading of banking television commercials in Hong Kong during the 1970s / Wendy Siuyi Wong -- Encoding advertisements : ideology and meaning in advertising production / Matthew Soar -- Scholarly milestones essay : Memoirs of a commodity fetishist / Stuart Ewen.
附加統一題名:
Mass communication & society.
書目索引附錄等註:
Includes bibliographical references.
登入號(微縮資料號):
npmlib 980791 HF5821 A3 ysh