Museum branding : how to create and maintain image, loyalty, and support
題名:
Museum branding : how to create and maintain image, loyalty, and support
作者:
Wallace, Margot A., 1941- author.
ISBN（國際標準書號）:
9781442263444
9781442263451
版本:
Second edition.
稽核項:
x, 329 pages : illustrations ; 24 cm
內容:
Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases.
登入號(微縮資料號):
npmlib 南院 AM11 W35 stc 10622190