Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
題名:
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
作者:
Kotler, Neil G., 1941- .
ISBN（國際標準書號）:
9780787996918
主要作者:
版本:
2nd ed.
出版資訊:
San Francisco, Calif. : Jossey-Bass, c2008.
稽核項:
xxx, 511 p. : ill., tables ; 25 cm.
書目索引附錄等註:
Bibliography: p. 471-482.
Includes index.
登入號(微縮資料號):
npmlib 988483 AM5 K68 ysh
npmlib 南院 10621844 AM5 K68 stc