Engaging audiences :  a case study from three music organizations in Philadelphia. 的封面图片
Engaging audiences : a case study from three music organizations in Philadelphia.
題名:
Engaging audiences : a case study from three music organizations in Philadelphia.
作者:
Teng, Jiaqi. (orcid)0000-0003-0421-9627
ISBN(國際標準書號):
9780355811643
主要作者:
出版資訊:
Ann Arbor : ProQuest Dissertations & Theses, 2018
稽核項:
1 online resoruce (53 p.)
一般附註:
Source: Masters Abstracts International, Volume: 57-05.
Adviser: Neville Vakharia.
摘要:
This study explores the current situation of small music-based organizations, the relationship between the internal strategies from smaller-sized music-based organizations and audience engagement, via three case studies from three music-based organizations in the city of Philadelphia, PA. Research and analysis of the three organizations reveal that the organization's internal decision making and strategies can directly impact what kind of audience groups they are able to engage. The need for alternative funding routes suggests that music-based organizations should be talented in creating innovative programs to engage diverse audience groups and increase young donors in order to provide sustainable support for the industry and to prepare for unpredictable financial risks.
本地注釋:
School code: 0065.
網址連結:
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學位論文註:
Thesis (M.S.)--Drexel University, 2018.
登入號(微縮資料號):
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