Preface / Gail Dexter Lord and Barry Lord -- Introduction / Ngaire Blankenberg and Ali Hossaini -- Section One. A new value proposition for museums in the digital age -- Discovering a new kind of dialogue / Chris Michaels -- The omnichannel museum / Ali Hossaini -- Making it personal : putting data at the heart of your museum / Rob Stein -- Section Two. Transforming the way we relate to our community -- Social media and audience development / Ngaire Blankenberg -- Interview with Alex Espinós and Gloria Castellví: Follow me, growing your Twitter community -- Analytics / Katie Moffatt -- Interview with Mark Pajak: A head for numbers -- Museum learning in the digital age / Ngaire Blankenberg -- New frontiers in the visitor experience / Lisa Wright -- Interview with Jake Barton: Digital pen at the Cooper Hewitt Museum -- Interview with Jessica Doig: Planning new technologies -- Section Three. Transforming the way we work -- Content for every channel / Ali Hossaini -- The pursuit of efficient relevance : an enterprise content management system / Corey Timpson -- Digital collections management / Edward Purvis -- Interview with Pam Babes: Using volunteeers for digitization projects -- Digital project management / Rachel Clements Walker -- Interview with Adam Patron: Agile projects at the Metropolitan Museum of Art -- Interview with Eileen Wills: Digital projects in museums -- User experience design / Marco Mason -- Section Four. Resilience and sustainability -- Digital and museum organization / Ngaire Blankenberg -- IT infrastructure / Ali Hossaini -- Interview with Kevin Cunningham: Developing flexible infrastructure for the 21st century museum -- Digital revenues / Ngaire Blankenberg and Ali Hossaini -- Afterword: Clicks & bricks / Ali Hossaini -- About the authors -- Glossary.