Marketing strategy for the creative and cultural industries
題名:
Marketing strategy for the creative and cultural industries
Mastering management in the creative and cultural industries.
作者:
Kolb, Bonita M., author.
ISBN（國際標準書號）:
9781138913622
9781138913639
主要作者:
出版資訊:
Abingdon, Oxon ; New York, NY : Routledge, 2016.
稽核項:
ix, 246 pages ; 24 cm.
叢書:
Mastering management in the creative and cultural industries.
一般附註:
| 科技部補助人文及社會科學研究圖書設備計畫 (3753914) |
書目索引附錄等註:
Includes bibliographical references and index.
登入號(微縮資料號):
npmlib 10701948 NX634 K65 ysh